The guest speaker of the day was Mat Kury a Media Promotion Manager. He works as an Anchor in Communication (Advertiser).
He has a BA in Mass Communication and he says that he loves Broadcast TV and Media.
One of the main topics we discussed was on how an agency works and the most important elements that make it powerful and important in this competitive business.
He spoke on how big investments are necessary in the agencies and he stressed on the importance of an existence between Awareness + Comprehension + Sale to make a successful advertising company.
He also explanted to us the impact that the Internet and TV has in his job because it helps with his clients selling plan and creating what their clients want. One of the most important aspects on his job is the creativity and to know and understand what the consumer is looking for so in that way he can present those thought to his clients.
In conclusion he spoke about the value of acquiring experience especially as an intern because we as Mass Communication Major are going to be able to have a better idea of what we like or prefer better to focus on our carriers. We have to be aware of the new stuff like technology, or news, because media is constantly evolving and changing.
Sunday, April 27, 2008
Monday, April 21, 2008
Guest Speaker: Cameron Satterfield
Our guest speaker this Monday was Mr. Cameron Satterfield who is a Public Information Officer in the Health Department (St. Louis). He is mostly in charge of the press releases in the media; the person giving the information.
Some of the topics that we discussed in class were about his beginnings in media (focusing on radio and television). After having a background in TV news, he decided to work as a Public Information Officer.
Mr. Satterfield explained to us some of the main function in his job, writing news releases, and most of the time he says that his job is focuses on “disorder preparedness” which gets people prepared through difficult situation.
The right information at the right time plays a major role in his job, giving the example of Hurricane Katrina saying the “timely accurate information in media avoid a bigger disaster” because without the right information the media would just speculate. It is very valuable to be sure that people are informed. T he Internet (online information) plays a major role in the importance of adjusting the way delivery of information and how it reaches people by being proactive.
The evolution and the technology nowadays was also one of the topics that we talked about in class, the development of technology throughout history and the impact that it has in our societies especially in mass media; It is very important for us to be prepared and adapt to all the changes that technology will bring in the future. He says that we should know and have an idea about everything that is going on.
He says one of the principle skills that we have to have is writing because it expresses the importance of the words, and also reading local media and the stories that can impact the department.
To conclude with our discussion we spoke about the importance of internship especially for us the students because it gives you some idea of the media, work experience and you get to know people.
I think this Mr. Satterfield it gives us a better idea of the different carriers in media and some important advices to succeed.
Some of the topics that we discussed in class were about his beginnings in media (focusing on radio and television). After having a background in TV news, he decided to work as a Public Information Officer.
Mr. Satterfield explained to us some of the main function in his job, writing news releases, and most of the time he says that his job is focuses on “disorder preparedness” which gets people prepared through difficult situation.
The right information at the right time plays a major role in his job, giving the example of Hurricane Katrina saying the “timely accurate information in media avoid a bigger disaster” because without the right information the media would just speculate. It is very valuable to be sure that people are informed. T he Internet (online information) plays a major role in the importance of adjusting the way delivery of information and how it reaches people by being proactive.
The evolution and the technology nowadays was also one of the topics that we talked about in class, the development of technology throughout history and the impact that it has in our societies especially in mass media; It is very important for us to be prepared and adapt to all the changes that technology will bring in the future. He says that we should know and have an idea about everything that is going on.
He says one of the principle skills that we have to have is writing because it expresses the importance of the words, and also reading local media and the stories that can impact the department.
To conclude with our discussion we spoke about the importance of internship especially for us the students because it gives you some idea of the media, work experience and you get to know people.
I think this Mr. Satterfield it gives us a better idea of the different carriers in media and some important advices to succeed.
Tuesday, April 8, 2008
What & Whay - Advertising
Year that was made: 2004
Agency that helped produces the ad: BBDO
I found the information on famous ads on internet.
Q&A:
During what program on television did this ad run? I think in the prime time. (In Panama, it was shown between the most viewed movies or shows.
I like this ad because it’s very interesting especially because of the stars that are part of this famous commercial. Superstar pop artists like Britney Spears, Beyonce Knowles, Pink and Enrique Iglesias (Latin pop star) star in this commercial.
The idea of this ad grabs everybody’s attention because it has many entertaining things going on during the entire commercial. For example, the Colosseum in ancient Rome is the setting where Pink, Beyoncé and Britney are female gladiators who defeat the emperor - played by Enrique Iglesias.
I think it makes it effective because it shows the product, Pepsi, surrounded by very important people in the entertainment and also the entire situation definitely grabs your attention.
In this commercial, they have a combination of humor showing the reaction of the stars and also it entertains you by watching this entire situation. The song updates Queen's ''We Will Rock You'' sung by Britney, Beyoncé and Pink is the musical anthem for its ''Dare for More'' campaign.
The elements of puffery that we can find in this ad is the power that Pepsi gives humans to accomplish great and somewhat impossible things.
This ad is also selling a little bit of everything like the idea of focusing on the beauty of the girls, perfect bodies and good times.
I think the placement was really effective because it was seen by the entire family. Most of the times it focuses on teenager’s attention because they are more involved in the entertainment world. Pepsi is famed for hiring pop stars to help promote its drinks.
Usually, I try to not drink any type of carbonated drink so I didn’t buy it, but I think my family did because they love to drink soda.
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